LAH. stands for Living American Heritage.
We were born from a deep respect for American culture, faith, and tradition — values that have shaped generations and continue to define who we are today.
LAH. is for those who believe that heritage matters, faith endures, and what you wear can represent something greater than yourself.
American football has always represented more than a game. It reflects commitment, sacrifice, brotherhood, and perseverance — principles that align closely with Christian values.
Our products are inspired by that spirit, designed to be worn both on and off the field, in everyday life.
We create timeless pieces that blend football aesthetics with lifestyle wear, made for people who take pride in their roots and stand firm in what they believe.
Every detail is intentional, from the design to the materials, with a focus on quality, meaning, and authenticity.
Giving back is part of our mission.
We voluntarily donate 5% of our monthly online revenue to support Christian initiatives and football programs that help build strong communities and future generations.
Lorenzo Armentano
LAH. | Founder & CEO